A lot of folks think “brand” means logos and fonts.

But brand is really about meaning.

It’s the reason people remember you, choose you, and come back again and again. And when you’re wearing 10 hats and running on tight margins, it can be hard to step back and think that big.

That’s where I come in. Hi, I’m Abby Feinberg—Beachwood Farm Consulting is my baby.

I’ve led global teams, built internal cultures, launched retail brands, and coached creatives across industries. Now, as a brand strategy consultant local to New England, I work one-on-one with small businesses in Maine, New Hampshire & beyond to help them move beyond the product—and into their purpose.

I meet you where you are, teach the brand basics, and build a clear, rooted foundation you can grow from.

That might mean clarifying your voice, mapping the customer journey, or crafting a social strategy you can actually stick to—always tailored to your pace, your goals, and your reality.

Because when your brand is rooted in meaning, people don’t just buy from you—they believe in you. And that’s what builds loyalty, community, and long-term growth.

I’ve spent years building brands and experiences for everyone from global companies to neighborhood shops, and I’ve learned this: strategy only works when it feels human. So that’s how we do things here—practical, honest, thoughtful. No gimmicks. Just smart, sustainable growth that reflects who you are and where you're going.