Brand Strategy That Feels Like You—and Works Like a Charm

Strategic Brand Services for Small Businesses in Maine, NH & beyond

No cookie-cutter packages. No “discovery phase” buzzwords. Just plainspoken, strategic support that fits you.

We partner with small businesses to build the brand they’ve always meant to be—from messaging to customer experience, and everything in between.

Services Include:

Brand Audit
A no-fluff, strategic review of your website, social media, and marketing with specific, helpful recommendations about what’s working and what’s not.
Brand Clarity Sprint
A two-hour session that helps you define your brand’s core messaging and voice—plus rewrites of two key pieces of content (like your homepage or About page).
Brand Platform Development
We build (or refine) your brand’s foundation: purpose, promise, pillars, voice, and positioning—your strategic compass for everything.
Competitor Audit
Understand how your peers show up—and how to stand apart with clarity and confidence.
Audience Persona Building
Create simple, actionable profiles of the people you serve best—so your messaging actually lands.
Messaging & Voice Strategy
Craft a voice that sounds like you and resonates with your customers—whether it’s warm, witty, grounded, or gutsy.
Art Direction for Photography & Visual Identity
Visual storytelling guidance so your photos and visuals reflect your brand (not just trends).
Customer Experience Strategy
Bring your brand to life across every interaction—from email to first impressions to follow-ups.

Brand Workshops for Teams & Founders

Our Brand Roots workshop series offers hands-on support for founders, small business owners, and small teams. These intimate sessions are available locally in Maine/NH and across New England.

Interested in hosting a workshop for your team or business group? Let’s talk.

You’ve built your business with care. Now it’s time to show up with the same clarity and confidence on the outside that you already feel on the inside.

At Beachwood Farm Consulting, we bring big-brand strategy to small and midsized businesses across Southern Maine and Seacoast New Hampshire—especially those rooted in community, purpose, and people-first values.

Whether you’re fine-tuning your message, developing your brand voice, or rethinking how your business shows up online or in person—we’re here to help you get clear, get confident, and get growing.

Abby Feinberg, Founder

“We specialize in the Beachwood Effect. Making your brand, messaging, and experience unmistakably you.”

Where and Who We Work With

Rooted in Southern Maine and Seacoast NH, we support small businesses in:

Kennebunk, Biddeford, and Portland
Kittery, Dover, and Portsmouth
Remote consulting available across New England

We know the local vibe, the local economy, and the values that drive small businesses around here.

We specialize in working with:

Values-driven small businesses
Retail, wellness, lifestyle, and service-based trades
Local shops, studios, spaces, and entrepreneurs in Maine and New Hampshire
People who want to grow—but want to do it with care, not chaos

Let’s Grow Something Strong Together

We start where you are—whether that’s a messy Google Doc of half-finished thoughts or a brand you’ve outgrown. If you're craving clarity, consistency, and confidence in how your business shows up, you're in the right place.

Let’s chat about your goals and build the right next step, together.

Book a free discovery call

When we’re done, your business won’t be just another name in the crowd. You’ll:

See more of the right people walking through your doors
Grow a loyal following of locals and tourists who choose you
Gain the respect of your community and fellow business

Our Successes

Over the years, we’ve helped businesses all over the world stand out, attract the right customers, and grow. We’ve worked with family-owned shops, service-based businesses, and fast-growing brands—always with a focus on clear messaging, strong positioning, and real results.

Some of the things we’ve helped businesses do: